I believe that truth is elusive. Nobody knows the entire truth about anything. And when Seth Godin said “All Marketers are Liars,” I believed in his restatement that good marketers tell great (and believable) stories.
So when ‘natural’ and ‘organic’ became a thing, we were all too quick to jump to the bandwagon. We all turned our backs on parabens, SLS, and whatnot. Heck, even hair removal wax now has an organic variety!
But what would you do if I tell you that your expensive bottle of beauty oil–or facial oil–is actually making you look older, saggier, and wrinklier instead of its promised younger-looking fairer skin? Oh man, you better read along and think twice of putting that on before tonight’s bedtime.